“Above the line” is a common term in marketing used to refer to large-scale actions that seek to position or build a brand, as opposed to “below the line” techniques, which segment initiatives according to specific client groups. In the field of cultural transformation, a new definition of “above the … Read More » about Do you live and work above or below the line?
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Nadal, Federer and Djokovic: a trilogy of sustainable success
Elite sport is a great laboratory to detect the keys to sustainable professional success. An analysis of the best athletes in … Read More » about Nadal, Federer and Djokovic: a trilogy of sustainable success
How to achieve your best version: make a bet on your Ikigai!
What are the professions that put at stake your best talents, in which you enjoy, are those valuable to the world and you can … Read More » about How to achieve your best version: make a bet on your Ikigai!
10 paradoxes of today´s management
We live in times when managers face multiple paradoxes in their management. It is the same as managing complexity. We propose … Read More » about 10 paradoxes of today´s management
Digitalization: 10 key success factors
Digitalization is a hot topic in management due to its relevant impact on different business sectors and the way people are … Read More » about Digitalization: 10 key success factors
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Business owners, entrepreneurs, the self-employed and coronavirus: forgotten heroes?
One of the most positive effects of the terrible coronavirus crisis is the unanimous and highly deserved … Read More »
‘Get out and enjoy’: releasing talent makes champions
"Go out and enjoy" is the most famous phrase of Johan Cruyff and a good summary of his philosophy. It was his … Read More »
Coronavirus heroes: determination, talent, courage and impact
Many people see this crisis as a turning point that will force us to reconsider certain values and fundamental … Read More »
Coronavirus: 10 positive attitudes to face it successfully
Coronavirus The tremendous health and economic crisis derived from the worldwide spread of the Coronavirus is … Read More »
Excellent professionals: combining knowledge, skills, values and purpose
A few years ago, a good professional was valued primarily for his extensive experience and excellent technical … Read More »
