“Above the line” is a common term in marketing used to refer to large-scale actions that seek to position or build a brand, as opposed to “below the line” techniques, which segment initiatives according to specific client groups. In the field of cultural transformation, a new definition of “above the … Read More » about Do you live and work above or below the line?
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Nadal, Federer and Djokovic: a trilogy of sustainable success
Elite sport is a great laboratory to detect the keys to sustainable professional success. An analysis of the best athletes in … Read More » about Nadal, Federer and Djokovic: a trilogy of sustainable success

How to achieve your best version: make a bet on your Ikigai!
What are the professions that put at stake your best talents, in which you enjoy, are those valuable to the world and you can … Read More » about How to achieve your best version: make a bet on your Ikigai!

10 paradoxes of today´s management
We live in times when managers face multiple paradoxes in their management. It is the same as managing complexity. We propose … Read More » about 10 paradoxes of today´s management

Digitalization: 10 key success factors
Digitalization is a hot topic in management due to its relevant impact on different business sectors and the way people are … Read More » about Digitalization: 10 key success factors
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Nadal, Federer and Djokovic: a trilogy of sustainable success
Elite sport is a great laboratory to detect the keys to sustainable professional success. An analysis of the best … Read More »

Diverse and unlimited talent: the example of Pablo Pineda
Pablo Pineda Ferrer is an influencer in the most noble and positive sense of the word: teacher, lecturer, writer, … Read More »

Harmony, determination, leadership: the invisible baton of Inma Shara.
Listening to Inma Shara is a delightful experience. The Basque conductor is a great example of a successful and … Read More »

How to achieve your professional dreams – Accompany your microchanges
A very positive aspect of the current environment is the growing focus on the professional development of employees … Read More »

Humanists and techies: the future belongs to the ”hybrid” professionals
What will be the professional skills for success in the next 10 years? How to educate young people and … Read More »