“Above the line” is a common term in marketing used to refer to large-scale actions that seek to position or build a brand, as opposed to “below the line” techniques, which segment initiatives according to specific client groups. In the field of cultural transformation, a new … [Read more...] about Do you live and work above or below the line?
We live immersed in a crisis that has already destroyed thousands of lives, hopes, and projects. This "new normality" (or new complexity, depending on how you look at it) has profoundly changed personal and professional habits and attitudes. Today, more than ever, we must … [Read more...] about What will you do today to enhance your legacy?
Layoffs, RTERs, loss of income, business closures, deaths, pain, illness, loneliness. Gloomy feelings, hard news, fear of the future. Deep and negative changes derived from the coronavirus pandemic that require us to make decisions to look to the future with more enthusiasm … [Read more...] about Play to win and lead from abundance: today more than ever
Which are the keys to your professional employability in this highly unpredictable and competitive environment? Today it is more important than ever that you are clear about and every day enhance of your work value. The brutal paradigm shift, with sectors and professions … [Read more...] about Employability = self-knowledge + self-confidence + self-responsibility + self-demand + self-development
One of the positive effects of the harsh Coronovirus crisis is the greater visibility and social recognition of some companies and managers. Organizations and people who already did their job excellently, but with a lower profile in the eyes of the public opinion. Pablo … [Read more...] about To lead is to assume your social responsibility: the example of Pablo Isla