"Young people (millennials, Gen Z, etc) will be the key agents of change in corporate cultural and digital change." This mantra is quite common in today’s business circles, but I think it’s a big mistake. It’s true that young people are digital natives who have grown up in … [Read more...] about ‘Super millenial’ professionals: experience, exploration, success and employability
Business-friendly countries: today, we need them more than ever
In order to win the future, today we have a greater need than ever for business-friendly countries, those countries where conditions are more favourable for business. We need societies in which there is not a hegemonic struggle between the public and the private sphere, but … [Read more...] about Business-friendly countries: today, we need them more than ever
Do you live and work above or below the line?
“Above the line” is a common term in marketing used to refer to large-scale actions that seek to position or build a brand, as opposed to “below the line” techniques, which segment initiatives according to specific client groups. In the field of cultural transformation, a new … [Read more...] about Do you live and work above or below the line?
What will you do today to enhance your legacy?
We live immersed in a crisis that has already destroyed thousands of lives, hopes, and projects. This "new normality" (or new complexity, depending on how you look at it) has profoundly changed personal and professional habits and attitudes. Today, more than ever, we must … [Read more...] about What will you do today to enhance your legacy?
Play to win and lead from abundance: today more than ever
Layoffs, RTERs, loss of income, business closures, deaths, pain, illness, loneliness. Gloomy feelings, hard news, fear of the future. Deep and negative changes derived from the coronavirus pandemic that require us to make decisions to look to the future with more enthusiasm … [Read more...] about Play to win and lead from abundance: today more than ever
