“Above the line” is a common term in marketing used to refer to large-scale actions that seek to position or build a brand, as opposed to “below the line” techniques, which segment initiatives according to specific client groups. In the field of cultural transformation, a new … [Read more...] about Do you live and work above or below the line?
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What will you do today to enhance your legacy?
We live immersed in a crisis that has already destroyed thousands of lives, hopes, and projects. This "new normality" (or new complexity, depending on how you look at it) has profoundly changed personal and professional habits and attitudes. Today, more than ever, we must … [Read more...] about What will you do today to enhance your legacy?
Authentic leadership is serving others and not serving yourself
What are the objectives of a leader? What legacy does a leader want to leave? There is a crisis of leadership: an example is given in a study made by the Davos Economic Forum in which 86% of respondents said the world lacks the leaders needed to tackle today’s … [Read more...] about Authentic leadership is serving others and not serving yourself
How to improve your work employability and personal branding? 10 tips
The world of work today is increasingly polarized into winners and losers in terms of employability. And the near future will not be more friendly: 7 million jobs will be lost worldwide between 2015 and 2020 according to the Davos Forum and more than half of the existing jobs … [Read more...] about How to improve your work employability and personal branding? 10 tips
