“Above the line” is a common term in marketing used to refer to large-scale actions that seek to position or build a brand, as opposed to “below the line” techniques, which segment initiatives according to specific client groups. In the field of cultural transformation, a new definition of “above the … Read More » about Do you live and work above or below the line?
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Nadal, Federer and Djokovic: a trilogy of sustainable success
Elite sport is a great laboratory to detect the keys to sustainable professional success. An analysis of the best athletes in … Read More » about Nadal, Federer and Djokovic: a trilogy of sustainable success
How to achieve your best version: make a bet on your Ikigai!
What are the professions that put at stake your best talents, in which you enjoy, are those valuable to the world and you can … Read More » about How to achieve your best version: make a bet on your Ikigai!
10 paradoxes of today´s management
We live in times when managers face multiple paradoxes in their management. It is the same as managing complexity. We propose … Read More » about 10 paradoxes of today´s management
Digitalization: 10 key success factors
Digitalization is a hot topic in management due to its relevant impact on different business sectors and the way people are … Read More » about Digitalization: 10 key success factors
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Do you live and work above or below the line?
“Above the line” is a common term in marketing used to refer to large-scale actions that seek to position or build … Read More »
What will you do today to enhance your legacy?
We live immersed in a crisis that has already destroyed thousands of lives, hopes, and projects. This "new … Read More »
Play to win and lead from abundance: today more than ever
Layoffs, RTERs, loss of income, business closures, deaths, pain, illness, loneliness. Gloomy feelings, hard news, … Read More »
Employability = self-knowledge + self-confidence + self-responsibility + self-demand + self-development
Which are the keys to your professional employability in this highly unpredictable and competitive … Read More »
To lead is to assume your social responsibility: the example of Pablo Isla
One of the positive effects of the harsh Coronovirus crisis is the greater visibility and social recognition of … Read More »
