“Above the line” is a common term in marketing used to refer to large-scale actions that seek to position or build a brand, as opposed to “below the line” techniques, which segment initiatives according to specific client groups. In the field of cultural transformation, a new definition of “above the … Read More » about Do you live and work above or below the line?
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Nadal, Federer and Djokovic: a trilogy of sustainable success
Elite sport is a great laboratory to detect the keys to sustainable professional success. An analysis of the best athletes in … Read More » about Nadal, Federer and Djokovic: a trilogy of sustainable success

How to achieve your best version: make a bet on your Ikigai!
What are the professions that put at stake your best talents, in which you enjoy, are those valuable to the world and you can … Read More » about How to achieve your best version: make a bet on your Ikigai!

10 paradoxes of today´s management
We live in times when managers face multiple paradoxes in their management. It is the same as managing complexity. We propose … Read More » about 10 paradoxes of today´s management

Digitalization: 10 key success factors
Digitalization is a hot topic in management due to its relevant impact on different business sectors and the way people are … Read More » about Digitalization: 10 key success factors
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People, the Key to success in Innovation
People, the Key to Success in Innovation. David Reyero - Boletín CEDE - December 2014 The causes of failure … Read More »

What differentiates true high-potential professionals
‘What differentiates true high-potential professionals' - David Reyero - Humannova - July 2014 According to … Read More »

Professionals on the defensive: how to help them?
Professionals on the defensive: how to help them? David Reyero - Diario de Levante - May 14 It is … Read More »
List of recommended Blogs
By D. Reyero
Arancha Ruiz - Historias de cracks Santi García Virginio Gallardo - Supervivencia directiva Antonio … Read More »
How innovative is your company’s culture?
MIT Sloan Management Review - March 2013 Many executives want their companies to be more innovative. A new … Read More »