“Above the line” is a common term in marketing used to refer to large-scale actions that seek to position or build a brand, as opposed to “below the line” techniques, which segment initiatives according to specific client groups. In the field of cultural transformation, a new definition of “above the … Read More » about Do you live and work above or below the line?
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Nadal, Federer and Djokovic: a trilogy of sustainable success
Elite sport is a great laboratory to detect the keys to sustainable professional success. An analysis of the best athletes in … Read More » about Nadal, Federer and Djokovic: a trilogy of sustainable success

How to achieve your best version: make a bet on your Ikigai!
What are the professions that put at stake your best talents, in which you enjoy, are those valuable to the world and you can … Read More » about How to achieve your best version: make a bet on your Ikigai!

10 paradoxes of today´s management
We live in times when managers face multiple paradoxes in their management. It is the same as managing complexity. We propose … Read More » about 10 paradoxes of today´s management

Digitalization: 10 key success factors
Digitalization is a hot topic in management due to its relevant impact on different business sectors and the way people are … Read More » about Digitalization: 10 key success factors
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The State of Human Capital
The Conference Board McKinsey & Company - 2012 A new report by The Conference Board and McKinsey & … Read More »

People: the most sustainable competitive advantage
David Reyero - March 2014 The search for sustainable competitive advantages has been a strategic focus for many … Read More »

Why is so difficult to have an innovative culture?
David Reyero – Pharma Market - December 2013 Innovation: something that many organizations attempt, but few … Read More »

This crisis needs different solutions
David Reyero - Hummanova - Diciembre 2011 We must consider alternative people management strategies to find a … Read More »

Why should we be optimistic about talent management?
David Reyero - Aedipe Cataluña – May 2013 In recent years I have attended several important forums on management … Read More »