“Above the line” is a common term in marketing used to refer to large-scale actions that seek to position or build a brand, as opposed to “below the line” techniques, which segment initiatives according to specific client groups. In the field of cultural transformation, a new … [Read more...] about Do you live and work above or below the line?
SELF-RESPONSIBILITY
To lead is to assume your social responsibility: the example of Pablo Isla
One of the positive effects of the harsh Coronovirus crisis is the greater visibility and social recognition of some companies and managers. Organizations and people who already did their job excellently, but with a lower profile in the eyes of the public opinion. Pablo … [Read more...] about To lead is to assume your social responsibility: the example of Pablo Isla
Mindset management: reinventing change
Change management is a classic management concept. Since the publication of John Kotter's book “Leading Change”, organizational transformation approaches have been sharpened. It has been more than 25 years since that methodological impulse and, nevertheless, today it remains a … [Read more...] about Mindset management: reinventing change
