“Above the line” is a common term in marketing used to refer to large-scale actions that seek to position or build a brand, as opposed to “below the line” techniques, which segment initiatives according to specific client groups. In the field of cultural transformation, a new … [Read more...] about Do you live and work above or below the line?
Pau Donés has been one of the fundamental Spanish musicians of the last 20 years, with such memorable hits as “La Flaca”. But today I am not writing about his undoubted musical talent but about his vital example, especially in his later years. Live with gratitude, pursue your … [Read more...] about Living with gratitude and a purpose: learning from Pau Donés
Francisco Luzón's story is one of those impressive cases of self-improvement, vitality and mental strength. His origins were very humble: he was born to a modest family, in El Cañavate, a small rural town in the province of Cuenca with less than 200 inhabitants. His family … [Read more...] about Self-improvement against disease: the legacy of Francisco Luzón
Many people see this crisis as a turning point that will force us to reconsider certain values and fundamental aspects of our lives. But all this suffering is interspersed by some positive signs. One is the widespread and very moving recognition of the extraordinary work of … [Read more...] about Coronavirus heroes: determination, talent, courage and impact
A few years ago, a good professional was valued primarily for his extensive experience and excellent technical knowledge. It was a time characterized by a market of products and services without globalization and a more predictable working world. In that context, which seems … [Read more...] about Excellent professionals: combining knowledge, skills, values and purpose